Happy New Year from the team at HAPPENING.CA! And, with a new year come new event trends. We asked the president of HAPPENING.CA, Pascal Desharnais, what he felt to be the must-haves for your corporate events in 2018, and here is what he said:
BREATHTAKING ANIMATIONS
Provide your guests with animation that’s out-of-the-ordinary. Reinvention is the key to the continued success of an annual event. By incorporating surprises and unexpected moments into your evening, your guests can create new memories. There are tons of ideas and activities to choose from: All you have to do is find those that fit into your theme. A custom-made hologram, glow bracelets, a virtual reality game app, etc. Oh, how the list—and fun—are endless!
DIGITAL DECOR
By far the favourite trend for the president of HAPPENING.CA, digital decor involves transforming any surface by projecting videos, images and effects. Commonly referred to as “video mapping”, digital decor is becoming increasingly accessible, in terms of both cost and expertise. What’s even more interesting is the flexibility of this technique. It can be applied to all types of surfaces and locations: animate your table centres, transform your photobooth, or even immerse your stage emcee into another world.
THE EXPERIENTIAL
You’ve no doubt heard it repeated again and again, but it’s important to remember that the experiential is the must-have element of you congresses, banquets and evenings. It’s what will allow your guests to participate in and, above all, live the event. Through games and interactions, surprise your guests, stimulate their senses, create the extraordinary. In the process, they will build a lasting bond with your company.
CUSTOMIZATION
Highlight your brand throughout the event—now there’s a challenge for 2018! Whether it’s through print or digital, you can develop visuals and concepts that will add that personal touch to your evening. Furniture carpet imprints, glowing carpets or walls, moving animation, smart clothes: everything is customizable! It’s a must-have for not only creating a sense of belonging but to also wow your guests with your creativity.
Related content : How to stay on top of the latest trends?
In short, don’t hesitate to consult the experts. They’ll know how to incorporate these trends into your event for that authentic touch! The team at HAPPENING.CA wishes you a 2018 full of successful events!
