Skip to main content

It’s every planner’s dream: pull off an event that will live on in guests’ memories long after it’s over. It’s not an easy feat, especially when you consider the number of events on everyone’s calendar vying for attention. How do you make yours stand out? Good news: with the right amount of imagination and creativity, it is possible.

The Wow Factor

We hear a lot about the “wow factor” in the world of event planning, but what does it really mean? Simply put, it refers to the art of captivating your guests’ attention, awe, and admiration, as they realize that you did and thought of everything possible for their comfort and pleasure. (Yes, as you’ll see, even the small stuff can create big moments.) If you’re already thinking that this big moment stuff is too expensive or otherwise impossible, the team at HAPPENING.CA has 5 ideas to get you started:

1.     Don’t Skip over the Details

Many event planners focus all of their energy on the big elements, but small gestures can go a long way too. If your client is in the food industry, why not incorporate some of their products in the menu? How about a personal word of welcome in each guest’s hotel room? Everyone likes to feel important.

2.     Create a Theme

The possibilities are endless! Whether you want a backdrop that’s winter, Greek, rustic, countryside, travel or exotic, our team of experts will put together a look that’s sure to pull your guests right into your event’s “alternate” world.

3.     Be in the Know

Keep an eye out for the latest industry trends and let them inspire you. Check out online resources, subscribe to interesting newsletters, join associations, and get your hands on books and magazines. There are a ton of resources out there; mix any of them up with your own ideas, and you have a recipe for a unique, wow-factor event.
If you’re stumped for inspiration, let the team at HAPPENING.CA help. Aside from offering a wide range of event rental products, we make it our job to come up with one-of-a-kind concepts and ideas for our clients. Our expertise is sure to help make your event a “happening” one!

4.     Leverage Social Media

Social media is becoming more and more a part of our daily ritual…and of our events! Whatever your event, consider the opportunities that social media can offer. For example, you can create an official Facebook event page or directly invite your friends, create a hashtag for the event, and display pre-event and on-site videos via Vine and YouTube.
For more tips on integrating social media in your events, check out our last blog post

5.     Pick a One-Of-A-Kind Location

The City of Montreal is teeming with venues and locations for your event. Don’t settle for anything but the best, and, when you can, break the mould and go for something a little more original. A tipi, for instance, might just be the perfect setting for your next event. Seriously, how will your guests ever forget that?Traditionnel 36

In the end, you can combine any number of elements to create a wow-factor event: food, audio-visual, room set-up, accessories, music, animation, and much more. The key is to step off the beaten path and dare to venture into new territory so that your guests will have an event to remember.
It’s a destination that’s well worth the journey

Leave a Reply