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Your event doesn’t need more. It needs better.

Your event doesn’t need more. It needs better.

Budgets are under pressure and costs are rising. For your next event, the question is where each dollar can make a difference. According to Skift Meetings’ Corporate Meetings in 2026 survey, 79% of the corporate event professionals surveyed report a year-over-year...
Creative Intelligence

Creative Intelligence

By Jonathan Santerre, Head of Marketing, Communications and AI Innovation at Happening A personal note on what AI changes (and doesn’t change) in my work. First, a clarification: I’m not a computer-science or AI expert. I’m passionate, and curious by...
AI and the Luxury of In-Person

AI and the Luxury of In-Person

By Happening · March 2026 A few weeks ago, we took the stage to present a reflection that has been on our minds for a while: in a world increasingly mediated by AI, what becomes of the event industry? The answer, we are convinced, is not a threat. It’s an...