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Outdoor institutional event

More than 4,000 guests gathered on the lower field of McGill University for the launch of their new branding platform, in concert with their campaign and alumni homecoming weekend. This event, which took place entirely outdoors, offered several networking and interactive display areas, while the guests enjoyed the excellent catering services of Fairmont Le Reine Elizabeth. A huge marquee tent was the central gathering place for the presentation of internationally renowned guest speakers.

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