Who amongst us has attended a memorable event, for the right, or wrong, reasons? Have you witnessed parties with exaggerated decor, or simply poorly integrated themes? Event organization is the art of creating a captivating atmosphere that engages guests from the moment they arrive and immerses them in a multi-sensory universe. Themes provide an opportunity to give events a distinctive identity by encompassing essential aspects such as music, entertainment, catering, and lighting for an immersive ambiance.
In this blog, we will explore the importance of themes in events and share tips on how to integrate them seamlessly and coherently.
The Importance of Venue
The choice of venue must be considered in creating a theme. Like the frame for a painting, it defines the space, imposes a style, and sets an ambiance. Is it for a business cocktail, a gala evening, a product launch, a networking activity? The objective should dictate the venue.
At Happening, we collaborate with promoters of the best venues and spaces in Montreal and beyond to offer our clients what suits their events and themes best. This is the first step in the process of creating a coherent event.
Here are some examples of venues related to themes:
Maison Principale is a beautifully transformed former church available for rent. Its unique charm creates a perfect atmosphere for classic and magical Christmas decorations or period-themed events.
Immerse yourself in innovation and technology at the Montreal Science Centre in Old Montreal. With its breathtaking panoramic view of downtown and the Saint Lawrence River, the surroundings themselves are a source of inspiration.
With its timeless charm, the Marché Bonsecour tells a story. Located in Old Montreal, this versatile space is a gateway to the past and present, where the possibilities for unique events are endless.
The Importance of Moodboards in Creating Complex Themes
The moodboard is an indispensable tool to better visualize and harmonize a complex theme effectively . At Happening, we know how crucial it is to gather inspiring images that capture the essence of the theme. The moodboard guides all our aesthetic decisions, from decoration to visual supports, lighting, entertainment, music, and catering. This allows us to create a consistent and aesthetically pleasing end result that immerses guests in the chosen universe.
Audio-Visual Immersion
Audio-visual immersion is essential to transport participants into a unique thematic universe. At Happening, we are committed to creating stunning visual decor, enchanting lighting effects, and providing DJs for the musical aspect. By coordinating these elements with our clients, our in-house technical and creative team designs a captivating visual and sound experience that immerses guests into the very heart of the event. This aspect is essential and requires close monitoring throughout the process.
Capturing Memories with Themed Photobooths
A captivating and interactive photobooth is a must for any successful event. It is the centerpiece that creates a space where guests can have fun, gather, and capture unique memories. Our team designs decor for the photobooths that integrate themes while offering a playful and memorable experience. Guests leave with personalized photos, a beautiful keepsake of the event.
Avoiding Pitfalls of Poor Theme Choices
While themes can add value to your event, it is essential to choose carefully to avoid the pitfalls of poor choices. At Happening, we emphasize a subtle and refined approach to accompany and support our clients’ vision. We take the time to understand the target audience and objectives, avoiding themes that only marginally resonate with guests’ interests or are integrated in an intrusive or outdated manner. Our goal is to create a seamless experience that leaves a positive impression.
Entertainment for a Lively Immersion
To make a theme even more vibrant, the right entertainment is key. At Happening, we believe in the impact of animated characters, unique performances by local artists, and musical groups with a style perfectly aligned with the chosen theme. These elements add an interactive and entertaining dimension to the event, captivating guests and transporting them deeper into the experience.
Happening’s Top-Requested Themes
#1: Circus
This iconic Montreal theme is often requested by our clients and can take various forms: vintage circus, a fair with games, artistic performances that immerse guests in a playful and creative universe.
#2: Speakeasy (Prohibition)
A journey into the past that suits gala evenings where glamour and chic take the spotlight.
#3: Cyberpunk / Retrofuturism
Embodied by the popular film Blade Runner, retrofuturism, cyberpunk style, with the use of neon lights and a palette of vibrant colors, is very trendy in 2023. An opportunity to combine technology with a touch of nostalgia.
Conclusion
Choosing a relevant theme which is coherent with corporate identity is essential for a successful event. The challenge is to ensure that every element throughout the creation and organization process is in perfect harmony.
After over 20 years in events at Happening, the integration of unique and client-adapted themes has become a specialty, allowing us to create memorable events that truly stand out.
Contact us to transform your events into true Happenings!
